Local Organic SEO What Is It?
Local Organic are the listings above and below the map listings you can see from the example here what we mean. These Organic listings in most cases are responsible for large portions of website traffic to local businesses.
Our interest in Local Organic SEO
Google more than ever is using Organic signals when ranking local businesses you can’t just focus on map listings, citations or any one technique they just won’t work individually anymore. There needs to be a well-rounded strategy. When it comes to Organic local rankings we aim to do using our mind map, onsite work and adding regular blog posts. If we didn’t do this we would potentially be missing out on a large slice of the pie.
The issues with just focusing on local map listings
As you may be aware map listings tend to show up when people type in generic key terms such as dentist “area“ It’s great to show the client but in practice the amount maps listings get the phone ringing or send traffic to your clients website tends to be a fraction of the overall traffic a client will receive. In fact it has been said that up to 80% + of all traffic that comes through to the average website is made up of long tail key terms and where do these long tail key terms come from? Organic SEO.
The other thing we need to consider is the reductions of the amount of pack listings in some industries to 5 packs or even 3 packs due to Google reducing the centroid at point of search. As Google moves more and more toward paid advertising it will very important to utilize long tail key terms in order to keep providing value for clients using SEO services.
So here is the deal Local Organic is very important, long tail traffic which is organic makes up the majority of all traffic to your client’s website. To top this off the people that find your clients website through long tail key phrases are usually better qualified by Google and convert better.