Advanced White Label
As part of our service we offer advanced trouble shooting for any client that isn’t ranking and they just can’t figure out why. Although we don’t protest to have all the answers, working methodically through what are known to be the usual problem areas can more often than not help shape a data driven strategy for dealing with most of the major causes of penalties and violations.
Putting the pieces together can be very troublesome when it comes local SEO even more so now both local and organic local have become blended with over an estimated 200+ ranking factors to deal with where do you start?
Firstly a quick check of the basics can sometimes bring back some surprising results like is Google able to crawl the website properly or has it been subject to a manual penalty you can check both in webmaster tools
If it’s something more subtle than this advanced trouble shooting can really make all the difference. There are a number things we look at, here are a few of the areas.
- Is there a lot of NAP inconsistency
- Are they ranking in organic but not the map results
- Duplicate map listings
- Keyword or GEO stuffed business name
- G+ page description spam
- Service area issues
- Fake locations or virtual offices
- Multiple businesses same address
By working with the website, Google My Business account, webmaster tools and analytics we can usually diagnose the most worrying areas some are quick to fix and some are not. For instance if your client has a very inconsistent name, address, telephone number spread out across the web this could take months and months to fix or it could just be a simple tweak of the G+ page description, unfortunately it’s not one size fit’s all. There may also be lag from Google in updating the changes and reflecting these changes in search results so your client would need to be aware of this as well.
The good thing for your client is that any advanced trouble shooting we do will be part of the 14 hours per month so for this premium service they will not be charged any more than the other work we do.
Please also be aware that our advanced trouble shooting service is only part of the $250 package once payment has been made and not part of the audit before we take on the client, although we check the basics before we accept.