White Label On-Page SEO Techniques
A big part of onsite SEO are the things we do at page level it’s important to properly optimize each page to maximize the contents effect in the search engines. Your client’s website will already have a helping hand by using the mind map technique making sure all your clients’ services are fully covered. This in of itself is usually enough to achieve good rankings especially for long tail keywords however we want to go further than that. Here are some of the areas we will optimize in order to achieve maximum results
Title Tag – Probably the most important on-page signal to Google after your content. We make sure all title tags are well written focused and properly formatted.
Local intent – A subtle sprinkling the area/state on the page is just another signal to show Google who the content Is designed for. This will usually be in the title tag and on the page in a H1, H2 or H3 tag as appropriate. However this will not be done at the cost or readability.
Meta Description– Well written relevant descriptions about the content on your page. Not now considered a ranking factor however it’s a must if you actually want clients on your website due to increased click through rate.
Permalink (url) – We make sure your page has a well-structured URL that relates to the most important topic on the page.
Image Alt – Images and videos and have some clout when it comes to ranking signals if you supply images for your services pages or we create a blog post we will add a named image referencing the pages main keyword topic giving Google something else to help it understand what the page is about.
Mention of topic in content – Just to help Google along a little further we make sure the main topic of the article is written in the text a couple of times anything more will not help the page and if you go too far keyword stuffing filters maybe triggered.
It’s very easy to go too far with On-page SEO the main focus is the content, it has to be readable and engaging whether it’s supplied through you or us. We do enough that you don’t lose the essence of the article and your client won’t fall foul of Google due to over optimization.
This is how Google wants content written and optimized with the user in mind.